Rundle Place has brought a new international retail destination to Adelaide’s Rundle Mall. The Buchan Group provided an integrated design in which signage and wayfinding took a prominent role.
The Buchan Group developed a concise and comprehensive strategy, concept design and detailed design. An elegant black glass and polished stainless steel signage form was designed to reflect the high-end retail persona of the Centre and custom iconography was designed as an integral part of the signage program. The design of the iconography adopted design cues from the new Rundle Place brand. The signage scope included major building sky signs and LED external façade signage that contain programmable lighting that changes the colour to align with special events or centre promotions.
The Buchan Group worked in collaboration with signage specialist Adherettes. Completed: March 2013
