The existing legacy graphics were in poor condition and did not reflect the site, which had evolved into a food and entertainment precinct which includes fresh food markets, cinemas, and well-known bar and restaurant staples.
The rebrand concept revolved around the narrative ‘Entertain Me’ with a series of typographic plays with matching imagery treated with halftone screen effects. 500m² of facade panels were applied across the site, while new supergraphics captured the energy and vitality of the new precinct.
